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For over 30 years we've been applying simplistic thinking and implementing simplistic solutions to the wickedly difficult issues of a global economic model that's still unsustainable.
We've pigeon-holed the topic into a niche that can be all too easily side-lined by politics and business by calling it "green". It's past time for a new design that deals with complexity with a "whole spectrum" approach.
We're living in a material world (with apologies to Madonna) and we need sustainably circular business models to safely cycle materials. We also need social solutions that can be implemented locally.
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