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Faced with the choice of a sustainable economy versus an unsustainable economy, your design- and business decisions should not be hard to take.
Yet, to go from this resounding "Why" to an applicable "How" requires of us to look at the value we create, anew.
How do we get from "More is Better" to "Better is More"?
The key lies in taking circularity as a concept beyond a physical design paradigm.
We need to start thinking and acting rationally to see it as a required tool to allow the value we create to be expressed in the financial underpinnings of our Economy, not as an end in itself.
This talk explores fundamental concepts, as well as their practical applicability, to allow the "How" to happen.
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