About this talk
The era of the activist consumer has long since arrived and the signals from this growing audience are everywhere. GenZs & Millennials make up a large chunk of this movement and this puts brands in a unique position to effect actual change at a business level in ways they weren't able to before.
In our talk, I will share insights on what brand marketing to this future generation looks like, the impact and outcome, defining the role communication has to play and how to avoid the trappings of greenwashing.
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