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Generation Green

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About this talk

The era of the activist consumer has long since arrived and the signals from this growing audience are everywhere. GenZs & Millennials make up a large chunk of this movement and this puts brands in a unique position to effect actual change at a business level in ways they weren't able to before.

In our talk, I will share insights on what brand marketing to this future generation looks like, the impact and outcome, defining the role communication has to play and how to avoid the trappings of greenwashing.

Sann Carrière

As So Now’s founder & MD, Sann has been developing her views and tools on the new economy since 2009 from the Netherlands. In 2017 she opened the So Now Asia branch in Singapore. Sann Carrière has a background in Cultural, Communication- and Information Sciences, followed by a Post-grad Fellowship in Japan as a part of the Japan Prizewinners Program. In 2015 and 2016 she was awarded a position in TheNextWomen Top 100.

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