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Customer-centric Innovation In The Circular Economy

A Talk by Michael Boschmans
Founder & Strategy/Innovation Director, Quest Studio

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About this talk

A lot of organizations fail because they offer products and services nobody is really waiting for. They focus too much on the solution, without considering the root problem. I'll explain why and how you should balance the purpose and goals of your organization with the needs of your stakeholders to create truly meaningful solutions. Because you cannot maximize your positive impact until you've reached problem-solution and product-market fit.

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