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Circular Economy Applied In Trade-Marketing

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About this talk

According to research made by Nielsen in 2019, the investment in Trade and Shopper Marketing was about almost 44 Billion USD. Most of this amount was used to disposable or "Short time use" products. I will share an alternative to this unsustainable way of work, how it's based on circular economy strategies and also how can it be replicated to other products and services.

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