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Martina has been engaged for innovation, sustainable production and IT for over 20 years. For the ifu Institut für Umweltinformatik Hamburg GmbH, Member of iPoint Group, she supports companies on their way to sustainable production in the selection of suitable software solutions. Today, this means over all mapping the paths to the digital circular economy for the business community. ifu Hamburg is the maker of the LCA software Umberto® which is today integrated into iPoint Product Sustainability. Circular Economy for me is a means to reach sustainability, it's my passion to set up the tools and measurements that help to ensure that circular solutions are overall also more sustainable.