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Inspired the book "The Zeronauts" (John Elkington, 2012) Jeremy launched the Zer0 Waste 2030 program in 2014 for the biggest airport in The Netherlands. From then on he was (and still is) busy everyday with implementing circular economy projects and business development. Today the biggest airport in The Netherlands is a global leader in the circular economy.
Along the way he developed a passion for generating and validating business models, e-commerce, digital marketing and growth hacking. You can say he was a Sustainability Professional by day and a Growth Marketer by night.
Jeremy founded SPINUP because this allows him to independently combine all his passions into one and drive value for companies with circular ambitions.